The CREATIVE difference means -

we are committed to audio excellence, so you hear only the good stuff.

In 1987, we gave birth to our first Sound Blaster sound card, the Creative Music System. It gave the computer a voice it never had. 

Though not even close to the audio fidelity today, the Creative Music System paved the way to a whole new level of experiences in the world of digital music, entertainment and gaming. 

Today, we proudly re-invent the Sound Blaster, which has a user base of over 400 million, with our ground-breaking:

  • Sound Blaster Roar series of portable wireless speaker
  • Sound BlasterX Pro-Gaming series of gaming gear

Our proprietary technologies, innovative hardware, applications and services leverage the Internet, enabling consumers to experience high-quality digital entertainment - anytime, anywhere.


As a global leader in digital entertainment products, Creative partners with Despec to deliver our complete line-up of:

  • premium wireless speakers & headsets
  • pro-gaming headsets, speakers, sound cards, mice, and keyboard
  • powerful audiophile-grade amplifiers 
  • and more

We choose Despec because of their professionalism and ability to deliver results.